MMMAD 2024 - Nina Muro.jpg

MMMAD Festival. V Edition 'i'm feeling lucky'

09 May 2024 - 31 May 2024
Madrid, Spain

In a world flooded with options and paths, the 'i'm feeling lucky' button, found on the world's most used search engine, embodies a dilemma increasingly present in our post-digital society: technological comfort vs. (dis)trust in the algorithm.

While technoutopians embrace technology as a means to achieve an ideal society and solve fundamental problems, neo-luddites criticise its negative aspects and adverse effects, rejecting it altogether. The two positions represent opposite ends of the spectrum of views on the complex relationship between technology and society.

Thus, this little button embodies the dichotomy between agency and surrender. It offers both a sense of adventure and the renunciation of deliberation. It challenges our instinctive desire to shuffle options and weigh alternatives, and instead encourages us to trust the invisible hand that guides us towards an unknown destination.

It stands as a digital doorway, a microcosm of our human yearning for immediacy, serendipity and a leap into the unknown. Its simple invitation carries a great implication: the willingness to relinquish control, to trust the algorithms and mechanisms that govern our digital existence and to accept the possibility of discovering the unexpected with a single click.

In this fifth edition of MMMAD Festival, we will explore the contradictions that the digital world poses to us on a daily basis, with every click, tap or scroll. We will delve into the dilemmas that our artificial symbionts provoke in us, we will approach algorithms without prejudice and we will think collectively about the role of technology in society.

Practical info

Pricerange per day


Main target group

16 - 25 y/o , 25 - 50 y/o


City center

Average attendence per day

2000 to 10.000 attendees

Art disciplines

Digital Arts , Interdisciplinary , Music , Electronic Music , Street Art

Support for disabled people