A MARK OF SUCCESS FOR A FESTIVAL OF THE COMMUNITY
IMAGINARIA is the first and only international animated film festival of Apulia region. In its history Imaginaria has grown enormously, earning an important artistic and social position in the international festival sector. Festival of “people and places”, Imaginaria manages to create a family atmosphere among the public and professionals who come in open air cinemas of Conversano. Imaginaria, which is characterized by the importance of “numbers” and the excellent quality of thousands of works of international standing, is a project to promote, disseminate, film training, which aims to promote the independent authors of animated films. Imaginaria intends to trigger, in a long-term perspective, all possible synergies in the community helping to create socio-economic opportunities in the area and at the same time promote the culture of animation. The festival, therefore, is a project which aims to spread the use and knowledge of animated films not only during the event, held every year in Conversano, but also in places and times of the year using different networks, made up of other festivals and exhibitions (national and international) to which Imaginaria participates or which it is the promoter.
THE FESTIVAL OF PEOPLE AND PLACES
IMAGINARIA is primarily an event of “people and places”, a community festival that allows and encourages the involvement of all. Squares, terraces, narrow streets, beautiful places of the medieval historic center of Conversano (churches, castle, streets and historic buildings), or areas of cultural enjoyment where the festival is held, help to create and unique “family” feeling, which is considered one of the main elements of originality and therefore the stretch that positively distinguishes Imaginaria from other national and international festivals. This atmosphere is made up of a number of elements including evoked very easy “access”, the proximity with directors and authors, the high attendance of young people and children. This gives the festival a popular and didactic function, which manages to bring even an audience of non-experts (see for example film laboratories with the schools and training workshops with children, exhibitions with illustrators, live concerts). Imaginaria thus appears to be a unique opportunity for broadening of cultural horizons for the local community and contact with other worlds and cultures, even far away, and through the film events and more directly, through encounters with parallel worlds to animated films or illustration (conferences and exhibitions) and the comics (graphic novel, bookshop dedicated). Imaginaria appears so, to its users as an experience of being filled, as offering the opportunity to spend a cultural holiday in an area capable of providing a wide range of tourist (cultural event, wine, food, art, history, entertainment , environment and territory). Finally, for its originality as to form and content, the festival becomes an element of attraction and cross contamination between different audiences and visitors from other areas, not only of the Puglia region but also from other Italian regions and Foreign countries.
THE INDEPENDENT ANIMATED FILM AS DEVELOPMENT OPPORTUNITIES AND PROMOTION OF THE TERRITORY
One of the future goals of Imaginaria is to increase the number of visitors, not only during the event, but throughout the year, thanks to the many activities that take place inside the container IAF: training on animated films in schools, courses of animation films in self-financing, but also projects to promote trans-disciplinary: animated films and literature, film animation and illustration, animated films and comics, animated films and live music, animated films and cultural marketing, etc. Imaginaria is a successful synthesis of two of the high-growth sectors in Apulia, or cultural tourism and, above all, the cinema as an industry with huge potential for development and booming region with the support of Apulia Film Commission. The event set down a definite strengthening and consolidation of demand this cine-tourist area thanks to the quality of the films and culture in general; the originality for the characterization of the event as part of the network of international film festivals: design, content, location (old town, countryside, coastline and beaches of the Adriatic, archaeological cultural sites) and above, how they interact with the community in a sustainable social, environmental and economic; typical as Imaginaria reflects and enhances strongly the identity, the nature and local culture in a perspective of internationalization of the brand “Made in Apulia”.
The festival is organized and promoted by the cineclub Atalante with support of Mibact-Direzione Generale Cinema, Regione Puglia, Apulia Film Commission, Comune di Conversano