SAMC 2027

SoAlive Music Conference 2027 returns to Sofia, Bulgaria, from 5 to 8 October, bringing together the international music industry for four days of exchange, discovery and collaboration. Positioned at the crossroads of Southeast Europe and the wider European music ecosystem, SoAlive is a platform connecting artists, music professionals, independent companies, festivals, venues, labels, publishers, booking agencies, managers and industry organisations from across the world. The programme combines an international conference, professional networking, workshops, industry meetings and a curated showcase festival featuring emerging and established artists, with a particular focus on discovering new talent from the Balkans and Southeast Europe. Through conversations on the future of the music business, international partnerships and opportunities for emerging markets, SoAlive aims to create meaningful connections, open new pathways for artists and music companies, and strengthen the visibility of Southeast European music on the global stage. More than a conference, SoAlive is a meeting point for the people shaping the future of music, and a celebration of the region's creativity, diversity and potential.